Journal of Applied Digital Business Management (JADBM) is published by the Digital Business Study Program of Politeknik Mardira Indonesia. The aim of JADBM is to publish original research papers, reviews, and short communications on digital business transformation, how digital technology affects business models, and how it will impact the future of work. This journal specifically welcomes submissions from various academic disciplines and professional sectors, such as Business, Economics, Marketing Management, Strategic Management, Human Resource Management, and potentially Information Technology Management.